No central planning
Ideas, deadlines and statuses live in documents, agendas and individual messages.
VDW Content Engine / pilot
From content idea to controlled publication.
Plan, write, review and publish business content from one clear workflow. For small editors and companies that want to publish structurally without losing control over quality, brand voice and costs.
✓ Human approval✓ Web and social publishing✓ Consumption insightful
VDW / CONTENT OPS● PILOT
CONTENT PIPELINE
From idea to live
Planned08
In review03
Approved05
CONCEPTWhen is custom software interesting?SEO · V1
REVIEWFive processes for AI automationKOEN · V2
PLANNEDSEO and SEA: when do you choose what?WP · 12 AUG
BRAND PROFILECALENDARAI CONCEPTREVIEWSEOWORDPRESS
The challenge
Publishing requires more than just a text.
Topics, feedback, SEO fields and publication moments spread quickly. As a result, there is a lack of overview and valuable knowledge remains unused.
Unclear approval
It is not always visible who has assessed a concept and what still needs to be adjusted.
Unnecessary manual work
SEO information, images and WordPress publications always require the same preparatory steps.
One editorial environment
The entire article workflow together.
The Content Engine supports the route from first topic to planned publication, with human control as a permanent part.
Brand profile and writing guidelines
Record the target group, proposition, tone of voice, writing rules and unwanted terms once centrally.
Calendar and clear statuses
Manage topics, owners and publication dates through the line idea, planned, draft, review, approved and published.
AI-enabled concepts
Develop a briefing into an editable article draft. AI supports the preparation; the editors determine what is useful and correct.
Review, revisions and approval
Editors and reviewers work in clear roles. Only explicitly approved content can be scheduled.
Metadata, internal links and images
Manage SEO title, meta description, slug, internal link suggestions, featured image and article alt text.
WordPress and cost control
Prepare planned WordPress publishing and keep track of model consumption, cost estimates and a monthly limit.
That's how it works
Seven statuses. One controllable line.
Each step has a clear owner and outcome. This way the team always knows what is ready, what requires attention and what can be published.
01
Profile and briefing
Brand rules and subject matter form the basis for every concept.
02
Concept and editing
Generate a first version and improve content, structure and wording.
03
Review and agreement
Explicitly check facts, claims, SEO, image and publication time.
04
Planning and publication
Prepare approved content for scheduled publication in WordPress.
Founding pilot
First validate the workflow. Then continue building in a targeted manner.
The current pilot is intended to test the editorial flow with VDW in practice. We set up the brand profile, plan real topics and go through generation, editing and approval together.
- Brand profile and tone of voice
- Content calendar and article studio
- SEO fields and internal links
- Review and approval flow
- WordPress configuration
- Insight into consumption and costs
Getting to know you
Does this workflow fit your content process?
During a short demonstration we discuss the current working method, desired publication frequency and the most logical pilot design.
Integrations towards go-live
Publish where your target group already is.
The Content Engine will have a connector layer for websites and social channels. We finalize and test these connections before the service is offered to the public.
WordPress and Shopify
Publish articles, metadata, images and scheduling to WordPress. For Shopify, we connect blogs and articles via the Admin GraphQL API.
LinkedIn, Instagram, Facebook and TikTok
Create channel variants, get them approved and prepare them for immediate publication or concept transfer. Availability depends on account type, permissions and approval by the respective platform.
Reliably linked
Each connector receives secure authentication, status registration, error messages and controlled retries, so that a failed publication remains visible and is not duplicated.
Configurable per customer
An organization only activates the channels it uses. Roles, approval and publishing rights remain separate per brand and link.